After a turbulent few years, Qantas are back to being the familiar faces that begin and end Australian journeys. For the latest instalment of the much-loved ‘Feels Like Home’ campaign, we launched an emotive story that would both reconnect Australians with the brand, and evoke a sense of new beginnings. To do this, we orchestrated an authentic reunion between a real mother and son – beautifully captured on 35mm by Madeline Clayton. No actors, no staged hugs; just two Australians who are genuinely elated to be together again, and a reminder of the airline that continues to make those moments happen.