We’ve created these tasty chocolates with Guide Dogs Australia and New Holland Foods to raise funds and awareness for the cause. They’ll be sold at selected BP and Apco service stations, convenience stores, milk bars and cafes around the country for … Continued
There’s only one cure for a store that doesn’t stock OAK and that’s a Reverse Robbery. What’s a Reverse Robbery? It’s when a group of guys wearing masks storm a convenience store not to rob it but to stock it … Continued
The ‘Experience Unseen’ campaign for Guide Dogs NSW/ACT shows that what a person with impaired vision experiences can be just as beautiful and evocative and stimulating as what someone with 20/20 vision experiences. The idea is brought to life by … Continued
‘Loungin’ is our first TVC for The Star and features a specially rerecorded lounge performance of the classic Guns-n-Roses track ‘Welcome to the Jungle’. The spot features our charismatic lounge singer Bill Baker and his piano on wheels, cruising through The Star while a … Continued
We wanted to celebrate the arrival of winter, IKEA style. How? By getting people to mix’n’match IKEA products to create their own cosy winter room. To do so, we created a virtual moodboard tool that lets these DIY home decorators … Continued
Hungrythirsty is a state of weak indecision where you’re not just sitting on the fence, it’s sitting on you and laughing.
The Star was an entertainment partner of Tropfest, the world’s largest short film festival, so our brief was to share The Star’s campaign idea – “There Will Be Stories” – in an inexpensive and relevant way for the festival goers. … Continued
What are people prepared to do for a new Ultrabook™? That’s the question being asked in our Ultrabook™ Temptations campaign. To introduce the Ultrabook™, social experiments were staged across Australia, Indonesia, and Thailand using an Ultrabook ™ as bait. The studies … Continued
Our new brand campaign for UBank takes a light-hearted approach to the big questions in life. It features a man contemplating his life while falling 30,000 feet from a plane and encourages Australians to ask themselves whether they could be … Continued
It’s a 7 part series about adding motors to stuff, and to launch it we thought we’d get in on the act ourselves. One couch, one coffee table, one stunt driver with balloon-sized cajones later and we’re proud owners of … Continued
